Fixing the Funnel

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Your business has the potential to grow—but something’s holding it back.

Maybe your sales and marketing aren’t working together, operations feel chaotic, or you're losing revenue without knowing why. You’re working hard, but the results aren’t matching the effort.

You need a clear path forward.

That’s where we come in. Whether you’re launching something new or refining what’s already in motion, I help businesses bridge gaps, eliminate inefficiencies, and turn missed opportunities into measurable growth.

Companies we’ve worked with have:

✅ Stopped costly financial leaks—saving $30K+ per month.

✅ Increased customer retention by 40%, adding hundreds of thousands in revenue.

✅ Grown organic traffic by 400% through smarter marketing.

✅ Built marketing and IT teams from scratch to support long-term scale.

✅ Strengthened operations, aligning disconnected teams for faster execution.

When you have the right strategy and systems in place, growth becomes inevitable.

If your business is hitting roadblocks and you’re ready for clarity and momentum, let’s talk.

Steps to Possible

A simple 3-step process to take your business from where it is today, to what’s possible. Along the journey we will work with your team to uncover hidden potential and to unleash the potential that you know your business is capable of.
“The goal of marketing is not to sell to everybody, but to sell to the right everybody.”
— Seth Godin
“If you define the problem correctly, you almost always have the solution.”
— Steve Jobs
“The future of digital marketing belongs in companies who are willing to invest in one-to-one interactions.”
— Dennis Yu

Uncovering Hidden Opportunities: A Personal Journey

I've always been fascinated by what drives business growth—the hidden levers that turn potential into success.

In one early project, I uncovered a major opportunity in the data: a specific audience segment with untapped potential. By pivoting the strategy to focus on this 'sweet spot,' the team saw a 400% increase in conversions. That moment solidified my belief in the power of data-driven insights and uncovering hidden opportunities.

Today, I help businesses unlock their full potential by optimizing marketing strategies, streamlining operations, and building solid technology foundations. My passion lies in partnering with ambitious leaders to uncover those critical turning points that lead to extraordinary results.

Featured
Bringing Value
Bringing Value

The Power of Identifying with Your Audience

One of the biggest lessons I’ve learned—whether in business, speaking, or back in my days as a youth pastor—is that it’s not about what I want to say. It’s about what the audience needs to hear.

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It’s Not Magic, It’s Amplification
It’s Not Magic, It’s Amplification

Marketing works best when it promotes a product or service that already solves a real problem, delivers real value, and has a proven track record of making customers happy. In this context, marketing amplifies success stories, builds trust, and generates interest. But if the foundation is shaky—if the product or service isn’t solid—no amount of marketing can cover that up. As the saying goes, you can’t put lipstick on a pig.

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Why Revenue Operations is All About Keeping an Eye on the Whole Journey
Why Revenue Operations is All About Keeping an Eye on the Whole Journey

Assuming your team is handling every lead perfectly is risky. It’s not because they don’t care—it's because people are busy, distractions happen, and processes break down.

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Why Your Marketing's Falling Flat (and How to Fix It)
Why Your Marketing's Falling Flat (and How to Fix It)

It's supposed to be the engine that drives your business, right? Bring in customers, build that brand, and watch the revenue grow. But sometimes, it feels like you're throwing things at the wall and hoping something sticks. Frustrating, isn't it?

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The Danger of “Everybody”
The Danger of “Everybody”

When you aim at everyone, your message becomes diluted. You try to please all demographics, speak to all pain points, and showcase every possible benefit of your product or service. What you’re left with is noise—noise that’s easy for your audience to ignore.

It’s like fishing with a net so wide that it drags everything in: fish, seaweed, and empty soda cans.

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Unlocking Customer Insights for Success
Unlocking Customer Insights for Success

Taking the time to develop thoughtful personas and avatars is one of the most impactful investments you can make. These tools provide a roadmap for every interaction, decision, and strategy, ensuring you connect with the people who matter most.

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The Power of the Right CRM: Elevate Your Marketing Beyond Spreadsheets
The Power of the Right CRM: Elevate Your Marketing Beyond Spreadsheets

Spreadsheets are a fantastic starting point. They’re simple, cost-effective, and great for tracking basic information like contact details, purchase history, or even lead status. But as your business scales, the cracks begin to show.

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The Extra Mile: Why a Marketing Consultant Could Be the Ally Your Business Needs
The Extra Mile: Why a Marketing Consultant Could Be the Ally Your Business Needs

Let’s dispel a common misconception right away: hiring a consultant doesn’t mean you’re admitting failure or that your team isn’t capable. Quite the opposite, actually. The best consultants know their role isn’t to “save” your business but to enhance the incredible work you’re already doing. Think of it as bringing in a fresh set of eyes and a depth of experience that complements your in-house talent.

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Testimonies

  • "Cobi is a man of integrity"

    "Cobi is a man of Integrity"

    Brent Larsen, Steep Hill Equipment Solutions

  • "Strategic insights, creativity, and professionalism that always led to outstanding results"

    Alireza Karam, Steep Hill Equipment Solutions

  • "Airo Consulting provides expert guidance with clarity and respect, helping companies enhance their impact and expand their network. Highly recommended."

    Austin Grant, Steep Hill Equipment Solutions

  • "Now we can better communicate with our client base."

    Landon Royer, Steep Hill Equipment Solutions

  • "I am thankful for the opportunity to work with Cobi and for all the help he provided to our team."

    Christian Redshaw, Tynebridge Digital

  • "If you're looking for someone who brings structure, insight, and a broad range of expertise, I couldn’t recommend him more highly."

    Derrick Westbrook, Su Casa Design

  • "He is a great role model as a leader and is always available to everyone that needs his time."

    Jimmy Tanzil, Kenneth Copeland Ministries

  • "Cobi was instrumental in guiding our team through operational changes to optimize our workflows and reporting processes."

    John Bannerman, Su Casa Design

  • "Cobi was a pleasure to collaborate with, offering valuable insights and a fresh perspective that positively impacted our marketing strategy. here"

    Cj Cook, Steep Hill Equipment Solutions

  • "Cobi Ellis is a dedicated business consultant known for his quiet confidence, problem-solving skills, and ability to transform data into actionable strategies."

    Chuck Gasper, Su Casa Design

  • "Full of insights in marketing, advertising, click-traffic, CRM, and technical infrastructure. All-around reliable guy and an instant recommendation!"

    Devin Arthur, Su Casa Design

  • "I’ve seen Cobi take a process and system to the next level, helping position the company for growth."

    Luisa Nygren, Su Casa Design & Kenneth Copeland Ministries

  • "Very knowledgeable!"

    Aubrey Reisinger, Su Casa Design