Contact
AIRO CONSULTING · FRASER VALLEY, BC

Every organization can get stuck at some point.

See clearly. Move forward.

Cobi works with Fraser Valley leaders to get under the problem, understand what's really going on, and map a path forward.

The Work

What this looks like in practice.

The problem on the surface is rarely the whole problem.

$25,000/month in advertising. Almost no visibility into what was working.

A company was spending heavily on Google Ads. The CRM and marketing infrastructure hadn't been built to match. Leadership couldn't tell what was generating results and what wasn't.

What changed →

Leadership went from flying blind to having real visibility into marketing performance.

An $80,000 discrepancy. The money wasn't actually missing.

Multiple accountants had been searching for an accounting error. The real cause was a date/time configuration issue introduced during a technology migration - transactions were shifting between reporting periods.

What changed →

The apparent financial problem was actually a systems problem.

Good people. Unclear ownership.

A growing organization had capable people doing important work - but responsibilities, reporting lines and decision-making had become tangled. Things were falling through the gaps.

What changed →

Leaders had clarity about who owned what and how work should move through the organization.

Profitable. Growing. But hitting the same ceiling every year.

A well-run organization kept bumping up against the same limits. The business was doing well — but something was preventing it from getting to the next level. Marketing lacked strategy. HR and operations needed structure. The technology wasn't in place to support growth.

What changed →

New marketing strategy, cleaner operations, CRM and ERP systems, and the right people in the right roles. What was stuck became unstuck.

How to engage.

Most engagements start with a conversation. You don't need to have the problem fully diagnosed before we talk — that's usually the point.

UNDERSTAND

Business Diagnostic

For leaders who know something isn't working but aren't sure why. I review the relevant parts of the organization, talk to key people, examine available information and systems, and deliver an executive debrief.

PLAN

Business Roadmap

For organizations that need a deeper assessment and a practical plan. Includes the diagnostic work plus prioritized recommendations, sequencing, and a clear roadmap for moving forward.

MOVE

Executive Advisory

For CEOs who want an experienced outside perspective as they work through decisions, priorities, growth and organizational change. This is advisory - not a fractional executive role.

About

Cobi Ellis.

I've spent my career helping organizations get unstuck.

Before starting Airo, I spent many years leading technology, marketing, operations and human resources for complex organizations. I've used those skills and natural insticnts to help many organizations since.

I started Airo because I believe most businesses are capable of running better than they currently do.

MBA · Trinity Western University
Networking Diploma · BCIT
Board Member · Mutual Fire Insurance of BC
Board Member · Highroad Academy
Co-founder & Board Member · Adonia Musical Camps Association

Cobi Ellis · Founder, Airo Consulting

What Leaders Say

Principled, sharp, and steady.

"He's one of those rare people who can elevate a team. Principled, sharp, and steady - a deadly combination."

Andrew Young · Westbow

"He addressed operational gaps that were holding back our growth."

Derrick Westbrook · Westbrook Friesen Group

"He took initiative, identified gaps, and delivered real solutions without needing to be prompted."

Farrukh Saeed, CFO · Mint Tiny House

Clients include: Westbow · Westbrook Friesen Group · Mint Tiny House · Mutual Fire Insurance · Highroad Academy · City Life Church · Tynebridge Digital · Adonia Musical Camps · Summit Line Leadership · Su Casa Design · Steephill Industrial

Something isn't working?

You don't have to have it figured out before we talk. That's usually why people call.

cobi@airoconsulting.ca · 778-240-9079 · airoconsulting.ca