Senior leadership help for growing businesses that have hit a wall.
I'm Cobi Ellis. I help business leaders in BC settle the moment, find the path, and hand it back stronger.
Sound familiar?
A key leader walks out.
Your COO leaves. I stepped in, settled the organization, and set a new direction.
You keep hitting the same ceiling.
Marketing, operations, and technology fell behind. I built all three; the ceiling stayed lifted.
The structure is starting to fail.
Everything runs through you. I redesigned roles so the team runs without the owner in the middle.
You can't tell what's working.
$400K a year in spend, no clear return. I rebuilt attribution and found what accountants missed.
30+ years leading what growing businesses get stuck on.
senior leadership experience
Trinity Western University
disciplines: technology, marketing, operations, HR
I've led technology, marketing, operations, and HR, from CRM overhauls to hiring CEOs and CFOs. I stay until the work holds, then leave something that runs without me.
Cobi Ellis · Founder, Airo Consulting
I haven't just been in the room. I've led it.
At Su Casa Design I led it all: operations, technology, accounting, and marketing.
Org structure design
Roles that let leaders run without the owner in the middle.
HR operations design
People systems that hold a growing team together.
Operations and finance overhauls
Rebuilding how the business runs and is accounted for.
Hiring from CEO and CFO down
Recruiting top leadership, not just handing over a plan.
Marketing team and campaigns
Including a city council campaign.
CRM and technology
Salesforce, Zoho, HubSpot, Siebel, PeopleSoft.
What clients have said.
"He's one of those rare people who can elevate a team. Principled, sharp, and steady — a deadly combination."
Andrew Young · Westbow
"He addressed operational gaps that were holding back our growth."
Derrick Westbrook · Westbrook Friesen Group
"He took initiative, identified gaps, and delivered real solutions without needing to be prompted."
Farrukh Saeed, CFO · Mint Tiny House
How I work.
Find what's actually in the way
A plain debrief, not a report of the obvious.
Choose a path that can be walked
Clear priorities, in the right order.
Do the work alongside your people
I stay involved until the changes take hold.
Leave it running without me
The right people and systems, in place.
Start where it makes sense.
Most start with a Diagnostic.
See what is actually in the way
A fixed-scope look at what's in the way, with a clear plan.
Fix it properly
A defined piece of work, built alongside your team.
Keep a steady hand close
Ongoing senior support while the changes take hold.
Problems like these rarely fix themselves.
Fix them properly and the company runs the way it was built to, and you get your time back.
No commitment, no pitch. We talk, and you decide if a Diagnostic makes sense.
info@airoconsulting.ca · 778-240-9079 · airoconsulting.ca