You're good at this. You've just been circling the same mountain.
Every leader hits a moment that matters: a key person walks out, a campaign or event ramps up, growth stalls, and the weight lands on you. I've led technology, marketing, operations, and people inside complex organizations, and I've sat across the table from leaders carrying exactly that. I come alongside you, settle things, help you see the path ahead, and hand it back stronger. You don't have to carry this one alone.
There's usually a moment when it all lands on you.
A key leader walks out. A campaign or event is suddenly upon you. Growth runs into a ceiling. You're capable, and you know you could be further ahead. You just can't see the way from where you're standing. That's usually when I'm called.
A key leader walks out.
Your COO leaves and the direction leaves with them. Everyone looks to you.
What it unlocked: Stepped in, settled the organization, and set a new direction.
A campaign is on the clock.
A lot is riding on it, and you're carrying the stress as much as the strategy.
What it unlocked: Led marketing for a city council campaign, and was there for the candidate as much as for the strategy.
An event is ramping up.
The date is fixed, the pressure is real, and the marketing has to carry it.
What it unlocked: Ramped up marketing for the event and steadied the team through the push.
You keep hitting the same ceiling.
Profitable and growing, yet held back by marketing, operations, and technology that haven't kept pace.
What it unlocked: Built all three and recruited the leaders to run them. The ceiling lifted, and stayed lifted.
The structure is starting to fail.
Everything still runs through you, and the right people aren't yet in the right seats.
What it unlocked: Redesigned structure and roles. The leadership team now runs without the owner in the middle.
You can't tell what's working.
Serious money is going out, and the numbers can't say what it returns.
What it unlocked: Rebuilt attribution on $400K a year in marketing spend, and found a discrepancy a team of accountants had missed.
I've walked this path before.
I spent years leading technology, marketing, operations, and HR inside complex organizations. I've stepped in most of the traps a growing business can find, some of them more than once. That is what I bring to the table.
Most consultants hand over a report and move on. I prefer to stay until the work holds: find what's wrong, design a sensible fix, build it with your team, and leave something that runs without me.
I started Airo because most businesses are capable of running far better than they do. They usually need someone patient enough to look past the symptom.
Cobi Ellis · Founder, Airo Consulting
I haven't just been in the room. I've led it.
Some of these were a single moment. Others were complete overhauls. At Su Casa Design I led the whole thing: operations, technology, accounting, and marketing, taking an indie band into the mainstream.
Org structure design
Structure and roles that let leadership teams run without the owner in the middle.
HR operations design
The people systems and rhythms that hold a growing team together.
Operations and finance overhauls
Rebuilding how the business runs and how it's accounted for.
Hiring from the top down
Recruiting leaders from CEO and CFO on down.
Marketing team implementation
Building and standing up the team, not just handing over a plan.
Event and campaign marketing
Successful events and campaigns, including a city council campaign.
CRM implementations
Salesforce, Zoho, HubSpot, Siebel, and PeopleSoft.
Technology oversight
Leading technology through migrations, growth, and complexity.
Leadership
Standing beside leaders when the pressure is on, with encouragement as much as expertise.
MBA, Trinity Western University.
What clients have said.
"He's one of those rare people who can elevate a team. Principled, sharp, and steady — a deadly combination."
Andrew Young · Westbow
"He addressed operational gaps that were holding back our growth."
Derrick Westbrook · Westbrook Friesen Group
"He took initiative, identified gaps, and delivered real solutions without needing to be prompted."
Farrukh Saeed, CFO · Mint Tiny House
Clients include: Westbow · Su Casa Design · Mint Tiny House · Mutual Fire Insurance · Highroad Academy · City Life Church · Tynebridge Digital · Adonia Musical Camps · Summit Line Leadership · Su Casa Design · Steephill Industrial · Booster Juice · Aquipure
How I work.
You don't need to arrive with it figured out. This is how it usually goes.
Find what is actually in the way
I look closely at the organization and talk to the people who carry it. The visible problem is rarely the real one. You get a plain debrief, not a report of the obvious.
Choose a path that can be walked
A short list of priorities and a practical order of work. You leave knowing what needs to change, in what sequence, and why.
Do the work alongside your people
I don't hand over a plan and leave. I stay involved while the changes take hold, because that is where most plans fail.
Leave it running without me
The right people and systems in place, so the organization carries on without outside help.
Start where it makes sense.
Most engagements begin with a Diagnostic. From there, you decide how far to take it.
See what is actually in the way
A focused, fixed-scope engagement. You receive a plain debrief, a short list of priorities, and a practical order of work. Best for leaders who sense something is off and want it named.
Fix it properly
A defined piece of work, designed and built alongside your team, such as attribution, structure, or systems. Best for leaders who know what needs to change.
Keep a steady hand close
Ongoing senior support while the changes take hold and your team steps into its roles. Best for leaders who want a trusted outside partner through growth.
Problems like these rarely fix themselves.
Left alone, the gaps widen as the company grows: more spend you can't trace, more decisions that run through you, the same ceiling year after year.
Addressed properly, the company runs the way it was built to, and you get your time back.
What happens next: you reach out, we talk through where things stand, and you decide whether a Diagnostic makes sense. No commitment, no pitch.
info@airoconsulting.ca · 778-240-9079 · airoconsulting.ca