I've led technology, marketing, operations, and people inside complex organizations, and made most of the mistakes along the way. I help leaders see what is actually in the way, fix it properly, and step back once it holds.
Revenue grows. The visibility, structure, and systems behind it often don't. Leaders usually feel it before they can name it.
I can't tell what's working.
Serious capital is going out the door, and the reporting can't say what it returns.
Proof: Rebuilt attribution and reporting on $400K a year in marketing spend. Capital moved to what worked.
I can't fully trust my numbers.
When the data is off, every decision built on it is too.
Proof: Found a discrepancy a team of accountants had missed. It was a systems migration issue, resolved within days.
Everything still runs through me.
The team is capable, but ownership is blurred and the owner has become the bottleneck.
Proof: Redesigned structure and roles. The leadership team now runs without the owner in the middle.
We keep hitting the same ceiling.
Profitable and growing, yet held back by marketing, operations, and technology that haven't kept pace.
Proof: Built all three and recruited the leaders to run them. The ceiling lifted, and stayed lifted.
The right people aren't in the right seats.
Roles were filled as the company grew, not designed for where it is going.
Proof: Placed the right people in the right roles and recruited leaders across marketing, operations, and technology.
Our technology no longer fits the business.
Systems chosen for a smaller company now slow every team and cloud the picture.
Proof: Led technology inside complex organizations, from migrations to building the systems growth required.
I spent years leading technology, marketing, operations, and HR inside complex organizations. I've stepped in most of the traps a growing business can find, some of them more than once. That is what I bring to the table.
Most consultants hand over a report and move on. I prefer to stay until the work holds: find what's wrong, design a sensible fix, build it with your team, and leave something that runs without me.
I started Airo because most businesses are capable of running far better than they do. They usually need someone patient enough to look past the symptom.
Cobi Ellis · Founder, Airo Consulting
"He's one of those rare people who can elevate a team. Principled, sharp, and steady — a deadly combination."
Andrew Young · Westbow
"He addressed operational gaps that were holding back our growth."
Derrick Westbrook · Westbrook Friesen Group
"He took initiative, identified gaps, and delivered real solutions without needing to be prompted."
Farrukh Saeed, CFO · Mint Tiny House
Clients include: Westbow · Westbrook Friesen Group · Mint Tiny House · Mutual Fire Insurance · Highroad Academy · City Life Church · Tynebridge Digital · Adonia Musical Camps · Summit Line Leadership · Su Casa Design · Steephill Industrial
You don't need to arrive with it figured out. This is how it usually goes.
I look closely at the organization and talk to the people who carry it. The visible problem is rarely the real one. You get a plain debrief, not a report of the obvious.
A short list of priorities and a practical order of work. You leave knowing what needs to change, in what sequence, and why.
I don't hand over a plan and leave. I stay involved while the changes take hold, because that is where most plans fail.
The right people and systems in place, so the organization carries on without outside help.
Most engagements begin with a Diagnostic. From there, you decide how far to take it.
A focused, fixed-scope engagement. You receive a plain debrief, a short list of priorities, and a practical order of work. Best for leaders who sense something is off and want it named.
A defined piece of work, designed and built alongside your team, such as attribution, structure, or systems. Best for leaders who know what needs to change.
Ongoing senior support while the changes take hold and your team steps into its roles. Best for leaders who want a trusted outside partner through growth.
Left alone, the gaps widen as the company grows: more spend you can't trace, more decisions that run through you, the same ceiling year after year.
Addressed properly, the company runs the way it was built to, and you get your time back.
What happens next: you reach out, we talk through where things stand, and you decide whether a Diagnostic makes sense. No commitment, no pitch.
info@airoconsulting.ca · 778-240-9079 · airoconsulting.ca