
Growing companies often sense the numbers could be better — before they hire, invest, or double down.
They just can’t see exactly why or what to fix first. That’s where I come in.

I help owners and leadership teams who want one trusted guide who helps them decide what’s worth executing — and what isn’t.
Two-week pre-commitment diagnostic across your marketing, sales, and data systems.
The outcome is a clarity report designed to protect capital — identifying where focus belongs, where it doesn’t, and what decisions should (or should not) be made next.
$6,500
Four to six-week pre-commitment strategy engagement.
You receive a clear, prioritized 90-day decision roadmap that aligns leadership, clarifies tradeoffs, and determines which execution paths are worth pursuing — and which are not.
$18,500
7- and 8-figure businesses that:Have outgrown their current marketing systems and data
Are tired of agencies that over-promise and under-deliver
Want one trusted guide who delivers both strategy and execution.
Years guiding & running marketing, revenue, and operational systems.
Executive-level leadership
Average ROI
My name is Cobi Ellis and I’m a fractional CRO/CTO who has spent more than two decades designing and guiding marketing, revenue, technical, and operational systems for large Canadian and American organizations (both non-profit and private).Today I serve as an elected director on a multiple boards and continue to run revenue strategy for established growing companies.I work only with owners and leaders who are ready to trade complexity for clarity and guessing for confident, well-sequenced decisions.
Senior Leadership, Westbow
"I've had the chance to work closely with Cobi, and he’s one of those rare people who can elevate a team. As a consultant, he brings a level of detail, clarity, and strategic thinking that makes everyone around him better, all while smiling & enjoying working together! Cobi is principled, sharp, and steady—a deadly combination. Anyone lucky enough to work with him knows exactly what I mean. "
President & CEO, Steephill Equipment Solutions
"Cobi is a man of integrity."
Co-Owner, Westbrook Friesen Group
"I had the pleasure of working with Cobi during a pivotal phase in our business. My partner and I brought him in to address operational gaps that were holding back our growth. When Cobi stepped in, there were no dedicated marketing or HR teams, and project management was still on a whiteboard. His capability across all areas—marketing, CRM, project management, finance, and HR—was exactly what we needed."
Director of Finance, Mint Tiny House Company
"I’ve had the pleasure of working with Cobi from Airo Consulting, and I can confidently say he brings a rare mix of proactivity, ownership, and execution to every project. Cobi played a key role in helping us clean up and organize our CRM—something that had been a longstanding challenge. What impressed me most was how quickly he took initiative, identified gaps, and delivered real solutions without needing to be prompted. He not only streamlined our systems but also made them far more effective for our day-to-day use. Cobi is one of those people you can trust to take on a project and know it will be done thoroughly and with impact. I’d strongly recommend him to any organization looking for a consultant who not only strategizes but also gets results."
Sales & Marketing Director, Westbow
"I’ve had the privilege of working with Cobi as a marketing consultant at Mint Tiny Homes over the past several months, and he has been an invaluable partner in moving our marketing forward.
What makes Cobi stand out is his rare ability to balance big-picture strategy with hands-on execution. He has helped us work through the brand love framework to connect more deeply with customers while driving measurable performance. Alongside that, he has delivered across the full spectrum of marketing—from digital programming and paid ads to content creation, campaign execution, and CRM development.
Beyond marketing, Cobi has also strengthened our sales processes, running secret shopper activity and mapping the customer journey to refine inbound marketing and deal management. The result has been real progress for Mint, and I’d recommend him to any organization looking for a marketing partner who can set strategy and deliver results."
Owner, Tynebridge Digital
"From his guidance with the DISC assessments to build team chemistry and improve communication, to his assistance in organizing our critical projects, to his hands-on support in launching the podcast, to managing and directing the recording of our social media videos, Cobi has been instrumental in getting the Tynebridge plane in the air. I am thankful for the opportunity to work with Cobi and for all the help he provided to our team."
If you’re a 7 or 8-figure business that’s tired of broken funnels, messy data, or revenue you can’t explain, let’s talk.
I only take 3–4 projects per quarter and I’m selective about fit — but when it’s right, we move fast and the results speak for themselves.
Book a short call or just send me a note. Either way, I’ll reply personally.
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