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AIRO CONSULTING · FRASER VALLEY, BC

Senior leadership help for growing businesses that have plateaued.

I'm Cobi Ellis. After 20+ years leading operations, marketing, technology, and HR, I help BC business owners get unstuck.

Moments like these

Sound familiar?

A key leader moves on.

Your COO leaves. I stepped in, settled the organization, and set a new direction.

Growth keeps levelling off in the same place.

Marketing, operations, and technology fell behind. I built all three, and growth kept climbing.

The structure is feeling the strain.

Everything runs through you. I redesigned roles so the team runs without the owner in the middle.

You can't tell what's working.

$400K a year in spend, no clear return. I rebuilt attribution and found what the numbers weren't showing.

What I do

Messy situation in. Healthier organization out.

About

20+ years leading what growing businesses get stuck on.

20+

senior leadership experience

MBA

Trinity Western University

I've led technology, marketing, operations, and HR, from CRM overhauls to hiring CEOs and CFOs. I stay until the work holds, then leave something that runs without me.

Cobi Ellis · Founder, Airo Consulting

Experience

I haven't just been in the room. I've led it.

At Su Casa Design I led it all: operations, technology, accounting, and marketing.

Org structure design

Roles that let leaders run without the owner in the middle.

HR operations design

People systems that hold a growing team together.

Operations and finance overhauls

Rebuilding how the business runs and is accounted for.

Hiring from CEO and CFO down

Recruiting top leadership, not just handing over a plan.

Marketing team and campaigns

Including a city council campaign.

CRM and technology

Salesforce, Zoho, HubSpot, Siebel, PeopleSoft.

In their words

What clients have said.

"He's one of those rare people who can elevate a team. Principled, sharp, and steady — a deadly combination."

Andrew Young · Executive Leader, Westbow Group

"He addressed operational gaps that were holding back our growth."

Derrick Westbrook · Owner, Westbrook Friesen Group

"He took initiative, identified gaps, and delivered real solutions without needing to be prompted."

Farrukh Saeed, CFO · Mint Tiny House

"Cobi took the time to understand not only the compensation structures, but the roles, people, and history behind them. He covered a tremendous amount of ground and helped reset our approach to compensation, creating a clean slate for the future."

Michael Kerdachi, Fractional CFO, City Life Church

"Cobi has been an invaluable partner in moving our marketing forward. He balances big-picture strategy with hands-on execution, and he also strengthened our sales processes by mapping the customer journey. The result has been real progress for Mint."

Andrew Tinkl · Director of Sales & Marketing, Westbow Group

"Cobi's area of expertise is taking a small company from analog to digital. I've seen him take a process and system and take it up to the next level and help position the company for growth. He operates from a high level of integrity and kindness."

Luisa Nygren, CPHR · Director of People (HR) and Sales

"Cobi is a man of integrity."

Brent Larsen · Founder / CEO, SBY Productions, LLC

How I work.

DIAGNOSE

Find what's actually in the way

A plain-spoken debrief with clear next steps.

DESIGN

Choose a path that can be walked

Clear priorities, in the right order.

BUILD

Do the work alongside your people

I stay involved until the changes take hold.

HAND OFF

Leave it running without me

The right people and systems, in place.

Ways to work together

Start where it makes sense.

Most start with a Diagnostic.

DIAGNOSTIC

See what is actually in the way

A fixed-scope look at what's in the way, with a clear plan.

PROJECT

Fix it properly

A defined piece of work, built alongside your team.

ADVISORY

Keep a steady hand close

Ongoing senior support while the changes take hold.

Problems like these rarely resolve on their own.

Fix them properly and the company runs the way it was built to, and you get your time back.

No commitment, no pitch. We talk, and you decide if a Diagnostic makes sense.

info@airoconsulting.ca · 778-240-9079 · airoconsulting.ca