
Growing companies often know the numbers should be better — especially before hiring, investing, or doubling down.
What’s missing isn’t effort. It’s clarity about what actually matters most.
That’s the gap I help close.

I help owners and leadership teams bring clarity to complex growth situations — so they can decide what actually matters, protect capital, and move forward with confidence.
A focused diagnostic for founders and leadership teams who feel pressure to act — but aren’t confident where the real constraint is.We examine your revenue system end-to-end (demand, funnel, handoffs, data, decision signals) to answer one critical question:“What would be a mistake to invest in right now — and what actually deserves focus?”Outcome:
A concise Clarity Brief that protects capital, surfaces the true constraint, and gives leadership confidence about what not to do next — before committing time, people, or spend.
$6,500
A 4–6 week advisory engagement for teams who need alignment before they execute.We translate the diagnostic into a prioritized 90-day decision roadmap — clarifying:where leadership attention must staywhat can be safely deprioritizedwhich execution paths are worth pursuingand which will quietly waste time and moneyOutcome:
A clear, shared plan leadership can commit to — without second-guessing, churn, reactive hires, or wasted execution.
$18,500
I work with founders and leadership teams of established businesses who feel the weight of complexity.You’ve grown. Revenue is real. The stakes are higher.But marketing, data, and operations no longer feel simple or trustworthy — and decisions carry more pressure than they should.You’re not looking for another agency, tool, or tactic.You’re not looking to outsource execution — you want clarity before deciding what execution is actually worth it.
Years guiding & running marketing, revenue, and operational systems.
Executive-level leadership
Average ROI across marketing, systems, and operational improvements
I do this work because I’ve seen what fog costs good people.I’ve spent years inside organizations where capable leaders were working hard, making sacrifices, and carrying real responsibility — yet decisions felt heavier than they should.Over time, I learned that when leaders can’t see the full picture, the damage isn’t immediate — it’s slow. Confidence erodes. Teams lose alignment. Decisions get delayed or rushed. And eventually, people begin to doubt themselves.I believe good people deserve better than that.My work is about helping leaders step out of the fog, see what actually matters, and move forward with calm, grounded confidence — not because it’s fashionable, but because clarity changes everything.
Senior Leadership, Westbow
"I've had the chance to work closely with Cobi, and he’s one of those rare people who can elevate a team. As a consultant, he brings a level of detail, clarity, and strategic thinking that makes everyone around him better, all while smiling & enjoying working together! Cobi is principled, sharp, and steady—a deadly combination. Anyone lucky enough to work with him knows exactly what I mean. "
President & CEO, Steephill Equipment Solutions
"Cobi is a man of integrity."
Co-Owner, Westbrook Friesen Group
"I had the pleasure of working with Cobi during a pivotal phase in our business. My partner and I brought him in to address operational gaps that were holding back our growth. When Cobi stepped in, there were no dedicated marketing or HR teams, and project management was still on a whiteboard. His capability across all areas—marketing, CRM, project management, finance, and HR—was exactly what we needed."
Director of Finance, Mint Tiny House Company
"I’ve had the pleasure of working with Cobi from Airo Consulting, and I can confidently say he brings a rare mix of proactivity, ownership, and execution to every project. Cobi played a key role in helping us clean up and organize our CRM—something that had been a longstanding challenge. What impressed me most was how quickly he took initiative, identified gaps, and delivered real solutions without needing to be prompted. He not only streamlined our systems but also made them far more effective for our day-to-day use. Cobi is one of those people you can trust to take on a project and know it will be done thoroughly and with impact. I’d strongly recommend him to any organization looking for a consultant who not only strategizes but also gets results."
Sales & Marketing Director, Westbow
"I’ve had the privilege of working with Cobi as a marketing consultant at Mint Tiny Homes over the past several months, and he has been an invaluable partner in moving our marketing forward.
What makes Cobi stand out is his rare ability to balance big-picture strategy with hands-on execution. He has helped us work through the brand love framework to connect more deeply with customers while driving measurable performance. Alongside that, he has delivered across the full spectrum of marketing—from digital programming and paid ads to content creation, campaign execution, and CRM development.
Beyond marketing, Cobi has also strengthened our sales processes, running secret shopper activity and mapping the customer journey to refine inbound marketing and deal management. The result has been real progress for Mint, and I’d recommend him to any organization looking for a marketing partner who can set strategy and deliver results."
Owner, Tynebridge Digital
"From his guidance with the DISC assessments to build team chemistry and improve communication, to his assistance in organizing our critical projects, to his hands-on support in launching the podcast, to managing and directing the recording of our social media videos, Cobi has been instrumental in getting the Tynebridge plane in the air. I am thankful for the opportunity to work with Cobi and for all the help he provided to our team."
If you’re leading a 7- or 8-figure business and things feel heavier or less clear than they should, we should talk.I work with a small number of leadership teams at a time so I can stay deeply involved. When there’s a good fit, the work moves quickly and brings real clarity.You can book a short call or send a note. Either way, I’ll reply personally.
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